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Below the line communications

Consistency is the true strength of brand communication

We produce both analog and digital communication programs able to guarantee the consistency, recognition and visibility of the company as a whole. The full weight of DUe’s creativity and experience are brought to bear on the basic requirements of communication. Our clients get noticed and are better able to inform, entertain, persuade and set themselves apart from their competitors.

In business-to-customer communication the goal is to reach the largest possible number of consumers and deliver a message which imparts a positive influence. By contrast the objectives of business-to-business communication are more selective, informative and based on incentives which are more rational rather than emotional.

Attività

BELOW-THE-LINE MARKETING

Our campaigns reflect the personality of the product so that we can create unique and recognizable styles. Our services include: creative strategizing, copywriting, visual analysis, iconographic research and artistic direction. We develop below-the-line marketing tools to support the sales team in a unified effort to communicate and promote products in the marketplace.

  • Communication campaigns.
  • Graphic ads and billboarding.
  • Direct marketing.
  • Product documentation.
  • Media outlets.

INSTITUTIONAL VIDEO MOTION GRAPHICS

Videos are often the most effective way to effectively convey a message. Together with our partners we produce video content that of the highest quality. Our services include: communication planning, concept design, storyboarding, filming, production and post-production.

  • Infographics.
  • Motion graphics.
  • Corporate video.