Cosmetics packaging design

Beauty and nature

Goals
On the heels of an internal product portfolio restructuring the cosmetics company decided to reformulate its image. The new image was tasked with enhancing the quality of the product by creating more versatile packaging with greater appeal to the customer.

Results
In conjunction with the marketing and graphic design team DUe developed a project based on a thorough study of brand attributes beginning with the name. The semantic connotations helped us locate the proper path to follow in the design of the new bottle. The result is an evocative bottle shape which is easy to interpret and captures the eye of the public by expressing tradition, naturalness and simplicity while respecting the values and traditions of the brand.

Activities: Brand visual analysis, Brand visual positioning, Product package design, Logo redesign.