Brand Design And Identity

"If you think good design is expensive, you should look at the cost of bad design".
Dr. Ralf Speth, CEO Jaguar

We are continuously inundated with brand messages, some immediately recognizable, some less so. These brands are constantly communicating with us and are woven into the fabric of our lives in terms of the experiences they represent and the memories they leave behind.

Brands nowadays compete for an ever smaller terrain and have precious little time to win the attention of consumers. As creative and design professionals we help our clients stand out from the pack so that they can compete more effectively and gain greater market share.

DUe is ready to take on any communication and branding project, from the simplest to the most complex. Our strategic creative design solutions are articulated to fulfill the requirements of the various phases of brand development, management and maintenance.

Frequently asked questions

What is brand identity?

Not to be confused with the brand itself, brand identity is a tangible quality that can be either strong or weak. Brand identity is the visual and verbal expression of a brand beginning with the name and developed with a series of tools. An effective and strong brand identity increases awareness and allows a company to grow its business.

How does the design of a brand identity work?

A brand’s language of symbols and signs catches our attention. Through repeated exposure a brand becomes intuitively recognizable and for the best ones, even memorable. By creating unique shapes in the mind the design of an effective brand identity allows you to manage at the perceptual level message and meaning in its own distinctive way.

When is a brand identity truly required?

When it is imperative to express the best that your organization can be and reassure the public that your business is what it claims to be, that’s the moment when you are most dependent on a vital brand identity. The design links an image to an idea of the company and consistently builds value over time through various communication channels.

Why invest in brand identity?

A solid identity helps a company distinguish itself from its competitors and gain consumers’ respect by clearly communicating features and benefits. A strong identity also increases the value of the brand over time in building assets such as recognition, reputation and loyalty.

Frequent tasks we perform

Revitalizing brand identity

  • In circumstances where a company’s brand image has not kept pace with the times nor with the new products on offer.
  • Our client needs to communicate more clearly who it is, what it represents, its new positioning, new products, etc.
  • Too many divisions and inconsistencies in naming practices.
  • Well known symbols that are tired and outdated.
  • The company wishes to become more attractive in new markets.

Creating an integrated system

  • A brand image that does not communicate effectively for shareholders and consumers.
  • Visuals that are incoherent require a new brand architecture to cover new acquisitions.
  • Uncoordinated monographs and catalogs that seem to belong to different companies.
  • Packaging is not distinctive and results in the company losing ground against the competition.
  • Lack of synergy in product design unable to communicate the value and potential of the company.

When companies merge

  • The need arises to send positive signals to shareholders.
  • Mergers provide the perfect opportunity to begin building greater brand value.
  • How do we determine the value of newly acquired brands and how do they fit in with existing brand architecture?
  • What is the best strategy for molding and managing a new identity?