We are continuously inundated with brand messages, some immediately recognizable, some less so. These brands are constantly communicating with us and are woven into the fabric of our lives in terms of the experiences they represent and the memories they leave behind.
Brands nowadays compete for an ever smaller terrain and have precious little time to win the attention of consumers. As creative and design professionals we help our clients stand out from the pack so that they can compete more effectively and gain greater market share.
DUe is ready to take on any communication and branding project, from the simplest to the most complex. Our strategic creative design solutions are articulated to fulfill the requirements of the various phases of brand development, management and maintenance.
Frequently asked questions
Not to be confused with the brand itself, brand identity is a tangible quality that can be either strong or weak. Brand identity is the visual and verbal expression of a brand beginning with the name and developed with a series of tools. An effective and strong brand identity increases awareness and allows a company to grow its business.
A brand’s language of symbols and signs catches our attention. Through repeated exposure a brand becomes intuitively recognizable and for the best ones, even memorable. By creating unique shapes in the mind the design of an effective brand identity allows you to manage at the perceptual level message and meaning in its own distinctive way.
When it is imperative to express the best that your organization can be and reassure the public that your business is what it claims to be, that’s the moment when you are most dependent on a vital brand identity. The design links an image to an idea of the company and consistently builds value over time through various communication channels.
A solid identity helps a company distinguish itself from its competitors and gain consumers’ respect by clearly communicating features and benefits. A strong identity also increases the value of the brand over time in building assets such as recognition, reputation and loyalty.
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