In targeting the expanding Asian market Selected Italian Wines has embarked upon a sales strategy centered around an interactive presentation for iPad and tablet. With its new GUI the interactive platform allows users to access and manage information regarding the various lines of wine available, as well as view the vineyards and cellars, evaluate reception facilities and have product information cards sent out by mail.
All the materials used in this interactive interface have also been repurposed to create Selected Italian Wines' new full-responsive corporate website. The basic design scheme began with a revision of SIW's logo based on the elements of a tower and a glass symbolizing the best of the Italian culinary heritage.
Logo design, visual system, GUI design, web design.
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