Gimatic has been in the automation sector for more than a quarter century and today offers a wide range of products. While designing a set of sales team support tools Due was able to focus on Gimatic’s overall image and visual identity. Gimatic is a cutting-edge player in its field, one whose core values of flexibility and high-tech expertise were forefront in our minds during the design phase of the project. By following the guidelines already in place we created a visual identity in harmony with existing product designs able to convey all of Gimatic’s technical and production know-how.
By using high-contrast colors, high definition photography and a repeating structured page layout, the new image speaks for a company with a well-defined personality and desire for innovation.
Activities: Visual identity, In-house publishing, Trade communication, Environmental design, Web design.
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