Graphics and brand positioning
Consorzio Distributori Utensili: New brand positioning
Goals
In order to consolidate its dominant position in the Italian market, a campaign was launched to more effectively communicate the quality of Consorzio Distributori Utensili’s services and the exclusive benefits it offers to its members. Toward this end the CDU was able to strengthen its image and visual identity.
Results
New communication tools and a new identity. The adoption of a visual language and design guidelines that consistently convey the personality and values of the company. A modern compact image all carefully tailored to the new desired position.
Activities: Brand value and personality, Brand visual positioning, Logo design and forms, Corporate identity guidelines, Communication, Exhibition stand design.
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