Brand design identity management

Electronica Santerno: Now a part of the Carraro Group

Goals
With the acquisition of Electronics Santerno the Carraro Group felt a need to improve its new brand’s position in the marketplace, aligning it with the values and image of the Group by consolidating the value of the brand.

Results
Establishment of a visual positioning scheme in line with the values of the group, optimization of management systems and the creation of sales force communication tools. An enhanced corporate image through increased visibility and greater recognition to compete successfully against its competitors in the market.

Activities: Interbrand visual relationship, Brand visual identity, Redesign of brand and forms, Corporate publishing and infographics, Stand and exhibit graphics, Corporate identity guidelines.