Corporate identity and visual positioning
Definition of a highly competitive brand positioning. From brand architecture to the development of the corporate identity.
Goals
Simultaneous to its entrance into the primary market the company realized it had to revitalize its image and create a new visual identity and brand architecture. This helped the company take advantage of these changes and express its organizational structure in the clearest and most effective way possible.
Results
Definition of a highly competitive brand positioning in line with the latest advanced business tactics. The launching of a strategic platform and design system, as a decision making protocol and development of communication tools.
Activities: Brand values and personality, Brand visual positioning, Brand architecture, Corporate identity, Logo design, Corporate publishing, Packaging design, Web design, Corporate identity guidelnies.
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