Strategic design, corporate branding and visual communication
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MAURIZIO ZATTI Print advertising.
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FONDITAL / Print advertising. Creativity e copywriting.
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FAMOSA / Print advertising. Creativity and copywriting.
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PRINT ADVERTISING Creativity copywriting e direzione artistica.
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GHIDINI / Art direction print advertising
STRATEGIES FOR AN EFFECTIVE COMMUNICATIONDue's task is desinging and implementing communication plans with specific focus. All actions must be perceived as coherent and recognizable by the end user. |
CREATIVITY AND DIFFERENTATIONOur integrated visual communication has 5 objectives: to identify, to inform, to entertain, to persuade and to differenziate. |
COMMUNICATION AND BRAND PERSONALITY
Communication activities:
- Define/refine Company Brand Values
- Creative strategy and media planning
- Art direction for print advertising
