Strategic design, corporate branding and visual communication
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BRAND IDENTITY / From the Brand to the Brand Identity.
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PACKAGING / Packaging product line, visual design guideline.
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GRAPHIC DESIGN / Logotype for a racing team.
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PRINT ADVERTISING / Creative strategy, copy concept and visual approach.
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PACKAGING / Visual identity and product family feeling.
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BELOW THE LINE / Graphic design project of promotional material.
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CORPORATE IDENTITY / Logotype design, stationary, digital forms.
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PACKAGING / New visual identity and family feeling. Creative direction and artwork execution.
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BRAND VISUAL IDENTITY / Corporate visual sistem and design guidelines. Web Design, and litterature system.
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PACKAGING / New visual identity and family feeling approach. Creative direction and artwork execution.
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CORPORATE IMAGE / Corporate brand design and design guidelines.
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DISPLAY / Concept and graphic design artwork.
CREATIVITY TO FACILITATE INNOVATIONDue design strategies enable the client to achieve the correct brand perception through a coherent visual communication.
Understanding brand personality, forecasting market trends, capturing consumer needs, are all fundamental elements of our competences. |
MULTIDISCIPLINARY TEAM AND CREATIVE THINKINGOur multidisciplinary team, made of creativity experts and professionals from different disciplines working together, promotes a culture of interchange that adds value to the creative thinking process |
STRATEGIC ACTIVITIES
Our creative approach generates innovative concepts and opportunities to improve the performance of existing products, in accordance with the identified brand values.
Our activities:
- Brand perception poll/study: Analysis and trial of the existing communication tools and of their specific effectiveness
- Coherence with company and brand values is also carefully observed
- Set-up of strategies aimed to identify untapped company potential
- Drawing up of strategic opportunity maps, with specific guidelines on how to reach the desired objecvtives.
