The team's activities focus on gaining an understanding of our client’s values and personality. Through workshops, brainstorming sessions and expert consultation we produce innovative concepts and design strategies to create new products and improve the performance of existing ones.
DUe relies on the expertise of its partners, professionals who possess the hands-on experience necessary to translate the uniqueness of a brand into a business culture. They ensure that these strategies and expressions of the brand are properly implemented, in harmony with the needs of the consumer and in accordance with prevailing market trends.
We conceive design systems and product architectures that maximize resource potential and guarantee a positive experience of products, services, and overall brand expression.
By observing consumer behavior we are able to generate ideas and respond to needs as they occur. Our design research procedures include trend analysis, ethnographic research and opportunity mapping for our corporate clients.
We employ the following techniques in assessing the consistency of brand expressions and impressions: brand and product element analysis, qualitative research and mapping of market competition.