Strategic design and innovation

Projects that foster innovation drive the development of the brand

The team's activities focus on gaining an understanding of our client’s values ​​and personality. Through workshops, brainstorming sessions and expert consultation we produce innovative concepts and design strategies to create new products and improve the performance of existing ones.

DUe relies on the expertise of its partners, professionals who possess the hands-on experience necessary to translate the uniqueness of a brand into a business culture. They ensure that these strategies and expressions of the brand are properly implemented, in harmony with the needs of the consumer and in accordance with prevailing market trends.

Attività

CONCEPT AND PRODUCT DEVELOPMENT

  • Strategic design.
  • Concept generation.
  • Product design.
  • Prototyping and concept testing.

DESIGN SYSTEM

We conceive design systems and product architectures that maximize resource potential and guarantee a positive experience of products, services, and overall brand expression.

  • New brand line development.
  • Product Design management.
  • Portfolio strategy rationalization.
  • Product line package design.

DESIGN RESEARCH AND ANALYSIS

By observing consumer behavior we are able to generate ideas and respond to needs as they occur. Our design research procedures include trend analysis, ethnographic research and opportunity mapping for our corporate clients.

  • Design research.
  • Ethnography.
  • Opportunity mapping.
  • Co-creation and workshops.

BRAND ANALYSIS AND VISUAL PLACEMENT

We employ the following techniques in assessing the consistency of brand expressions and impressions: brand and product element analysis, qualitative research and mapping of market competition.

  • Semiotics.
  • Qualitative consumer insights.
  • Brand audits.
  • Product visual placement.