The snack and potato chip manufacturer Pata desired to set itself apart from its competition by reinforcing its public perception as a high quality company. The redesign was shaped by a need to highlight the differences among the various product lines while creating packaging that was both attractive and self-explanatory.
Creation of a visual identity for the product line, which has been reinforced thanks to a new design and image of the brand in the eyes of consumers. Optimization of systems used to produce and manage sales force communication tools.
Activities: Product line design, Business publishing and below the line communication, Point-of-purchase design tools, Vehicular graphics, Graphic ads and billboards, Interactive catalogs for iPad, Web responsive design, Social networking and content management.
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