redesign brand identity 1

Brand visual positioning through packaging design

Pata: chips and snacks product line redesign

Goals
The snack and potato chip manufacturer Pata desired to set itself apart from its competition by reinforcing its public perception as a high quality company. The redesign was shaped by a need to highlight the differences among the various product lines while creating packaging that was both attractive and self-explanatory.

Results
Creation of a visual identity for the product line, which has been reinforced thanks to a new design and image of the brand in the eyes of consumers. Optimization of systems used to produce and manage sales force communication tools.

Activities: Product line design, Business publishing and below the line communication, Point-of-purchase design tools, Vehicular graphics, Graphic ads and billboards, Interactive catalogs for iPad, Web responsive design, Social networking and content management.

pata nuova linea raggi
pata nuova linea raggi2
1200 2pat raggi

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