Brand design identity

From the graphics of the logo to the design of the full brand identity.

In order to successfully convey the true meaning and spirit of a brand it is necessary to coordinate the elements of communication, product, packaging and identity. In an increasingly fragmented world driven by the rapid pace of change, how a company is viewed by its customers, partners or investors is linked ever more to certain intangible values.

Now more than ever the perception of a company’s brand, its identity and image are a key component in determining a company's success. DUe’s role (deleted) is to create compelling graphic design solutions that communicate brand identity and resonate with consumers. In analyzing the issues and research opportunities DUe applies a rigorous methodology geared to create design strategies which respect the needs of its corporate clients.

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Attività

BRAND DESIGN STRATEGY

We use models to create, manage, and govern the brand and its image. We assess all financial considerations, as well as the business strategies and core principles ​​of our corporate clients in order to create design concept strategies that reflect our deep understanding of consumer needs and brand perception.

  • Brand values.
  • Brand personality.
  • Brand expression.
  • Brand image.
  • Brand architecture.
  • Rebranding

CORPORATE IDENTITY

Our task is to make your brand unique, tangible, recognizable and engaging. This task is carried out by a thorough analysis of the name, logo, colors, typefaces and distinctive graphics each of which is developed through a set of high-tech digital, analogical and verbal communication tools.

  • Naming.
  • Logo design.
  • Formats.
  • Uniforms.
  • Visual identity.

COMMUNICATION DESIGN

DUe creates graphic designs that allow you to communicate the potential of your business’s products and services clearly, simply and in a consistent manner. By leveraging a number of flexible systems we design the brochures, catalogs, websites and video content, which are the essential communication tools necessary for a successful marketing strategy.

  • Corporate publishing.
  • Infographics.
  • Motion graphics.
  • Corporate video.
  • Environmental design.
  • Corporate promotion design.

BRAND DESIGN GUIDELINES

We design and develop manuals and guidelines for brand management and communication aimed at all your business partners, both internal and external. We provide support so that companies are better equipped to express their brand’s essence, its vision and strategies as well as the special features of their products.

  • Corporate identity guidelines.
  • Brand book.
  • Communication guidelines.

STAGING AND POINTS OF SALE

By studying the needs, culture (or objectives) and expectations of its clients, DUe is able to create environments that promote both sales and brand placement. The various activities of corporate branding, from staging environments and setting up exhibition stands and points of purchase locations, are an opportunity to manage expectations and create positive experiences for the consumer.

  • Exhibition stand design.
  • Point of purchase and visual merchandising.
  • Retail design.